American Artists Group

In response to the hardships suffered by American artists during the Depression, the American Artists Group was formed in 1936 by Samuel Golden and Carl Zigrosser. They hoped to sell original prints by known artists made in unlimited runs, and sell them by mail at unusually low prices. By keeping costs low, the American Artists Group hoped to generate steady incomes for their artists, built on volume sales, by opening the fine art market to a new kind of customer. The Group quickly expanded into a popular line of greeting cards that reproduced original works of art. By maintaining print quality, the Group was able to attract a strong circle of artists.

From the description of Correspondence with Carl Zigrosser, 1936-1957, n.d. (University of Pennsylvania Library). WorldCat record id: 155899349

Greeting card company. Founded 1934; New York, N.Y.

One of its aims was to popularize contemporary American art by publishing fine reproductions of original etchings, lithographs, drawings and paintings on greeting cards.

From the description of American Artists Group records, 1934-1965. (Unknown). WorldCat record id: 122455224