This article makes a case for improved news coverage of the rural areas of Africa as a vital component of African nations' rural and national development efforts. It offers a contextual definition of rural news reporting in Africa, and provides a theoretical and philosophical framework that should guide the African rural reporter on the job. The article went further to critically examine the dominant strategies for rural reporting, rural news gathering strategies and sources, some specialized techniques for packaging rural news reports, and the general and specific channels for transmitting rural news reports. In addition to the universalistic news packaging approaches which should be contextually modified and applied by African rural news reports who should live in the rural areas with the ruralites, this articles also recommended the Screw Model and the Promo-News forms of rural news presentation and systematically explained how these can be applied.
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