This study of the news content of the Zambia Broadcasting Corporation (ZBC) proceeds from the assumption that 'a national broadcasting system reflects the milieu in which it operates, thus taking on the colour of the social, political, economic and cultural climate' of its locale. Thus, hypothesizing that in Zambia, the broadcasting system would fulfil the objectives set by the ruling party and the government, namely, building a humanist nation, liberation of Africa, promotion of world peace and justice, and adherence to the policy of non-alignment, the study confirms that, indeed, the ZBC fulfils these objectives in its world news coverage. However, it identifies such structural constraints as news sourcing, lack of funds and transport, and lack of professional skills among ZBC newsroom staff as the major factors inhibiting quality performance.
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