Abstract
The Downtown Project Marketing Materials (2013-2014) are comprised of publications pertaining to the Downtown Project in Las Vegas, Nevada. The collection includes issues of the weekly publication
Finding Aid PDF
Date
Extent
Related People/Corporations
Scope and Contents Note
The Downtown Project Marketing Materials (2013-2014) are comprised of publications pertaining to the Downtown Project in Las Vegas, Nevada. The collection includes issues of the weekly publication
Publication Rights
Collection is open for research.
Materials in this collection may be protected by copyrights and other rights. See Reproductions and Use on the UNLV Special Collections and Archives website for more information about reproductions and permissions to publish.
Arrangement
Materials are arranged chronologically.
Biographical / Historical Note
In 2010, Tony Hsieh, CEO of the online retail store Zappos, made the decision to moved the corporate headquarters from Henderson to downtown Las Vegas. He would soon focus on transforming the downtown area into a residential, business, and technology center. This move would be intertwined with his other business ventures which would soon be termed the "Downtown Project" and bring in new restaurants, retailers, and technological opportunities to downtown Las Vegas. One of the ideas behind this venture is to preserve innovation at Zappos while creating a hybridization of the company with the urban environment around it. The Downtown Project was officially launched in January 2012 with $350 million investment to spur the redevelopment of downtown Las Vegas. It included a wide range of businesses like the Downtown Container Park, new restaurants including EAT, Fremont East Studios, the Learning Village, and a state-of-the-art performance theater called Inspire.
Sources:
Issie Lapowsky, "Tony Hsieh Makes Strides with Vegas Downtown Project." Article from May 22, 2013, accessed February 17, 2015. http://www.inc.com/issie-lapowsky/tony-hsieh-vegas-downtown-project-strides.html
Downtown Project, "Downtown Project -- About Downtown Project." Accessed September 16, 2022. http://www.downtownproject.com/about.
Preferred Citation
Downtown Project Marketing Materials, 2013-2014. MS-00654. Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada.
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Acquisition Note
Materials were donated in 2014 by the Downtown Project; accession number 2014-047.
Processing Note
The collection was minimally processed by Tom Sommer in 2015 at the time of accessioning. Material is described at the collection level. The material was quickly reviewed to provide a general description of the contents and an estimate of dates represented in each box. Loose documents were foldered. No further work was performed on the materials. In 2022, Sarah Jones updated the finding aid and collection title to reflect the correct company name.