Hudson, Bradford T.

Bradford (Brad) Hudson earned his BA in Political Science from the University of Pennsylvania (1984), master of professional studies in Hotel Administration from Cornell University (1993), and PhD in Business History from Boston University. Hudson served in a variety of consulting and managerial positions, including the TQM Group (1993-1994), Brandpoint.com (1996-1998), Bay Hospitality (1998-2000), and as an independent consultant (1994-2002). He became a professor in the School of Hospitality Administration at Boston University in 2005, and then moved to the Carroll School of Management at Boston College in 2013. At Boston College, Hudson has taught courses in Marketing Principles, Applied Marketing (strategy) and Heritage Marketing, and also served as faculty coordinator for the Marketing Minor program and the Marketing Principles course. His primary field of study is brand heritage, which combines marketing and business history.